The client was generating franchise leads through digital and affiliate marketing campaigns across multiple projects but faced challenges in streamlining the pre-sales qualification process. Leads were being passed to sales managers without sufficient pre-qualification, making it difficult to assess customer interest, investment potential, and requirements before a sales visit.
KServe established a dedicated contact center team trained on a structured lead-generation and qualification script. The team implemented priority-based dialing strategies and multiple data-calling logics to systematically engage and qualify prospects. A structured process flow was designed to minimize errors and ensure consistent lead handling. The team also focused on key high-potential and growing cities to identify prospects with stronger franchise investment potential, enabling sales managers to receive better-qualified leads for further conversion.
