A premium coaching institute for management entrance examinations operating PAN India runs multiple digital marketing campaigns across locations to generate leads, supported by an inbound enquiry management process. However, converting these leads into successfully scheduled counselling sessions remained a persistent challenge.
Aligned an experienced team with specialised training in lead generation and customer service to manage both inbound and outbound interactions. Implemented structured lead-handling and follow-up processes to qualify enquiries, schedule counselling sessions, and efficiently route scheduled leads to the respective centres and online education advisors.
